Power Speed and Agility
with Hummingbird GTM-X
Marketing
Leadership
With over 20 years of success in the tech industry, Sorayah Banomyong is a dynamic marketing executive known for pivotal roles at fast-growing SaaS startups and leading software companies like Delphix, ReachFive, Salesforce, Demandware, and Neolane. She has developed and executed impactful marketing programs, secured significant funding, and driven transformative growth.
As a strategic advisor, Sorayah excels in dismantling silos between marketing, sales, and product development to create cohesive go-to-market strategies that align with business objectives. She has collaborated with founders, investors, and executive teams to drive strategic initiatives and make decisions that shape organisational futures.
Sorayah’s extensive experience spans cybersecurity, digital marketing, data management, and customer experience, positioning her uniquely to advise tech companies on refining their go-to-market strategies, enhancing customer acquisition, and accelerating revenue growth.
She has expanded ecosystems, built brand ambassadors, and developed customer communities across sectors such as Banking, Financial Services, Retail, Manufacturing, and more.
Her ability to navigate diverse technologies and industries makes her adept at crafting tailored marketing strategies for varied personas including VPs, CDOs, CMOs, CTOs, CIOs, Engineering, IT, and CISOs.
Market Expertise
Strategic and Innovative Thinking
Sorayah stands out for her strategic thinking and innovation, pushing boundaries to help companies achieve market differentiation. Her analytical approach transforms data into actionable insights, driving business decisions with creativity and a sharp focus on results.
Sorayah operates like a marketing agency on her own, creating unique experiences through such as Digital Boutique, CxO Social Events, Account-Based Marketing, and other programs, all tailored to understanding target markets and customer profiles.
Marketing That Delivers
Delivering measurable success is central to Sorayah’s work. Her strategies are not only innovative but also grounded in data, ensuring alignment with business objectives and contributing to growth. Whether building high-performing teams or executing go-to-market strategies, Sorayah drives results that enhance revenue and market presence. Her commitment to excellence and professionalism ensures exceptional outcomes, even in the most challenging environments.
Hummingbird GTM-X
In today’s fast-paced business environment, companies need marketing leaders who are adaptable, innovative, and results-driven. Sorayah Banomyong embodies these qualities with a diverse skill set in Field Marketing, Product Marketing, Marketing Operations, Business Development, Partner Marketing, Account-Based Marketing, Digital Marketing, and more.
The choice of "Hummingbird GTM-X" reflects Sorayah’s personal and professional essence. The hummingbird embodies agility, precision, and transformation—qualities that mirror Sorayah’s approach to go-to-market strategies. Much like the hummingbird’s graceful hovering and rapid movement, Sorayah brings meticulous attention to detail and adaptability to her work.
The hummingbird’s vibrant energy and resilience represent Sorayah’s approach to digital transformation and strategic innovation. It captures how she infuses creativity and effectiveness into every project, turning challenges into opportunities and ideas into impactful results. As companies strive to stay competitive, Sorayah’s expertise and strategic vision make her a vital asset for achieving growth and success. With Hummingbird GTM-X, businesses are not just choosing a name—they are embracing a symbol of creativity, precision, and transformational impact.
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